Victoria 's Secretis the largest American retailer connected with nighties started by way of Roy Raymond inside 1977.
History 1977: Founding 1977 1980: The beginning ages 1980 1982: Headed into a bankruptcy proceeding 1982: Sale to The Limited 1983: Strategy modify 1983 1990: Expansion into malls 1990 1993: Persistent level of quality challenges 1993 : Nichols resolves level of quality difficulties 1996: Brand around extend Early 2000s: Growth slows 2006 2008: Growth Products along with promoting Current items Pink Swimwear Product history Marketing Victoria 's Secret Fashion Show Victoria 's Secret Angels Nationality Name Contract First employing Runway exhibits Notes United States 1997 2000 1990 1995 2000 1995 Fashion Show intended for Denmark Helena Christensen 1997 1998 1996 1996 1997 Netherlands Karen Mulder 1997 2000 1992 1998 2000 Czech Republic Daniela Pe tov 1997 2002 1996 1998 2001 United States 1997 august 2005 1996 1996 2005 Argentina In azines Rivero 1998 1998 1998 2001 France Laetitia Casta 1998 2000 1997 1997 2000 Germany United States Heidi Klum 1999 2010 and beyond 1997 1997 2009 (host only with 2006) Fashion Show host 2002, 2006 last year Brazil Gisele B ndchen 2000 2007 1999 1999 2006 BrazilAdriana Lima2000 situated 1999 1999 2008, this year situated BrazilAlessandra Ambrosio2004 present 2000 2000 present First Pink spokesmodel: 2004 2006 Czech Republic Karol na Kurkov june 2006 2008 2000 2000 2008, 2010 Cayman Islands Selita Ebanks july 2004 last year 2005 2005 the year of 2010 Brazil august 2005 2008 2004 2005 provide United States Marisa Miller 2007 the new year 2002 two thousand and seven the year just gone AustraliaMiranda Kerr2007 existing july 2004 2006 2009, 2011 present Pink spokesmodel: 2006 2008 NetherlandsDoutzen Kroes2008 present 2007 2005 2006, 2008 2009, 2011 present NamibiaBehati Prinsloo2009 current 2007 2007 present Pink Spokesmodel 2008 2011 South AfricaCandice Swanepoel2010 current 2007 2007 current United Kingdom 2010 2006 2006 the new year United States Chanel Iman 2010 2012 2008 2009 2011 United States 2010 present 2008 2008 present United StatesLily Aldridge2010 present 2008 2009 present United StatesLindsay Ellingson2011 situated 2006 2007-present PINK spokesmodels Reception Competitors Operating partitions Victoria's Secret Stores International enlargement International franchises Victoria's Secret Direct Catalog e-commerce Corporate extramarital relationships Name Ownership Executives Environmental record Legal actions Manufacturing Controversies Criticism Contributions in order to popular culture See also ReferencesYang, Jeff (17 September 2012). . Wall Street Journal. Retrieved eight October 2012.
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